Google Shopping Ads account
Creating a Google Shopping Ads account for free can be an effective way to take advantage of the powerful keyword research tools that Google Ads offers. This article will guide you through the process of setting up a free account and using it to conduct comprehensive keyword research that can help you succeed in your SEO efforts.
Why Use Google Shopping Ads for Keyword Research?
Google Ads, previously known as Google AdWords, is an online advertising platform that allows advertisers to display ads on Google's search engine results pages (SERPs). One of the primary benefits of using Google Ads is its Keyword Planner, an invaluable tool that provides insights into the search volume and competition for specific keywords.
Keyword research is a crucial aspect of SEO, as it helps identify the terms and phrases that internet users are searching for. By optimizing your content around these keywords, you can increase your chances of ranking higher in search results and attracting more organic traffic. Google Ads' Keyword Planner is one of the best free tools available for this purpose, making it an essential resource for bloggers and marketers alike.
The Challenge: Registering Without a Credit Card
When attempting to create a Google Shopping Ads account for free, many users encounter a roadblock during the registration process. They are often prompted to enter their credit card information, which can be discouraging for those looking to utilize the platform's free resources.
However, this challenge arises because Google Ads is designed primarily for paid advertising campaigns, not for free SEO services. Fortunately, there is a way to bypass this requirement and access the platform's valuable resources without providing credit card information.
Step-by-Step Guide to Creating a Google Shopping Ads Account for Free
Follow these steps to create a Google Shopping Ads account without entering your credit card information:
1. Visit the Google Ads Website
Head over to the Google Ads website and click on the "Get Started" button. This tutorial will be in English, but you can change the language by selecting the appropriate option.
2. Switch to Expert Mode
Once redirected to a new page, locate the "Switch to Expert Mode" option and click on it.
3. Create an Account Without a Campaign
On the following page, select the option to "Create an account without a campaign" or "Create an account without an advertising campaign."
4. Confirm Your Account Settings
Review the account settings, such as country and currency. You can modify these settings if necessary, but it is not required at this stage. Click "Submit" to continue.
5. Explore Your New Account
At this point, you have successfully created a Google Shopping Ads account without entering any banking information. Click on "Explore your account" to access your account's dashboard.
Harnessing the Google Ads Keyword Planner
With your new account set up, it's time to dive into the Google Ads Keyword Planner and begin your keyword research. Follow these steps to get started:
1. Access the Keyword Planner
From your account's main dashboard, click on "Tools & settings" at the top of the page. Then, select "Keyword Planner" from the drop-down menu.
2. Discover New Keywords
On the Keyword Planner page, click on "Discover new keywords."
3. Enter Your Seed Keywords and Adjust Settings
In the provided field, input your desired seed keyword or keywords. You can also adjust the language and location settings based on your target audience. By default, these settings will be based on your device's language and location.
4. Retrieve Keyword Results
Click on "Get results" to view a list of related keywords, along with their average monthly search volume. For a global perspective, remove the default location setting so the results include all countries.
5. Sort and Download Your Results
Organize the list of keywords by their average monthly search volume, from highest to lowest. Focus on the first and second columns of the table, which display the keywords and their respective search volumes. Other data, such as competition metrics, may be useful for paid advertising campaigns but are not necessary for SEO purposes.
Download your keyword research results as a CSV file by clicking on the download icon at the top right of the page.
Leveraging Your Free Google Shopping Ads Account for SEO Success
By creating a Google Shopping Ads account for free and utilizing the Keyword Planner tool, you now have access to invaluable data that can inform your SEO efforts. Use this information to optimize your blog posts, website content, and marketing materials around the most relevant and popular keywords in your niche.
Remember to consistently monitor your keyword performance and adjust your strategies as needed to stay ahead of your competition. With dedication and the right tools at your disposal, you can effectively boost your online presence and achieve greater success in the digital landscape.
Happy keyword researching!
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