Google has recently introduced a new feature in Search Console statistics, called the Achievements page. This page allows website owners to track their website's progress and celebrate their accomplishments.

 


The page displays the achievements that have been earned and the progress made towards achieving new goals. Additionally, the page offers valuable tips for improving the website's appearance and attracting more visitors.  It's important to note that 

 

the Achievements page is not intended to reflect the ranking mechanism of Google search results. Rather, it serves as a tool to help website owners monitor their progress and find inspiration for new ideas to further improve their site.

How is the achievement shown for your website determined?

 

To determine your website's achievements, 

Google analyzes your website data from 2019 until present day, using the date you verified your website in Google Search Console as the starting point. The search engine then identifies the most relevant achievement for your website that is still in progress, based on the number of clicks your website received from Google Search.  

 

With the Achievements page in Search Console Insights, you can use custom filters in Google Webmaster Tools. For instance, you can filter pages that have experienced a decline in viewership in the most recent period compared to the previous period. This can help you identify areas where you can improve and take action to boost your website's performance.    


To improve your website's online visibility and attract more visitors, there are several optimization tips that webmasters can implement. One way to come up with great ideas for creating content that people will search for is to use queries as a source of inspiration. Queries can help you identify questions and information that your audience is interested in, such as: 

 

  • Search for a topic or question that interests you on Google. Then, explore the "Questions Other People Ask" and "Related Searches" sections for additional ideas related to your search.
  • Check out the top trending search queries on your website in Search Console Insights. This can help you see which type of content is most in demand and generate more of it.
  • Use Google Trends to determine what users are searching for in the context of a topic or query that interests you. This can help you stay on top of the latest trends and tailor your content accordingly.

Creating good content

is essential to engage your audience and attract more visitors to your website.

Once you have identified an idea that interests you and your target audience, take some time to search for similar content on Google and get inspiration from it.

By innovating and refining these ideas, you can create valuable content that stands out.

To make your content more discoverable, it's important to have an attractive page title that is relevant to the content and aligned with the way users search for content on Google.

For more tips on optimizing your content for search engines, check out our SEO guide for beginners and helper content guide.

To help your target audience find your content, share links to your new content in places where they are likely to come across it, such as on social media, relevant groups and articles on other websites, and forums.

You can also include links to your most popular content on your website to help guide readers to relevant information.

To make your content visually appealing, ensure that it is displayed in an eye-catching, modern design, and that the text is easily readable on mobile devices. Visuals such as high-quality photos and videos can have a powerful impact on engagement and user experience.

Top Strategies to Improve Website User Experience

Improving the user experience of your website can be a daunting task, much like optimizing it for search engines. However, there are numerous effective ways to enhance the user experience of your website. Below are some top strategies that you should prioritize:

  • Request minimal information When asking visitors to sign up for your email list or register for an account, make sure you only request the essential information. Most websites only ask for a name and email address, which is perfectly acceptable for many users. Lengthy forms can deter visitors from completing them, especially in our fast-paced world.
 
  • Make your website easy to navigate Ensure your website is easy to navigate, so visitors can quickly find what they're looking for. Use a clear and organized menu structure, with labels that are intuitive and easy to understand. Additionally, provide a search function so that users can quickly locate specific information.

Optimize your website for speed Visitors expect fast-loading pages, and a slow website can negatively impact user experience. Optimize your website for speed by minimizing image and video file sizes, compressing files, and using a content delivery network (CDN) to deliver your website's content from a server close to the user.
  • Prioritize mobile responsiveness More and more users access websites on their mobile devices, so ensure your website is optimized for mobile responsiveness. Your website should be easy to navigate on smaller screens, and the content should be easily readable without zooming in.
 
  • Use high-quality visuals Visuals such as images and videos can enhance the user experience of your website. Use high-quality visuals that are relevant to your content and optimize their file sizes for faster loading. 

Conclusion

Your website visitors want a fast, convenient, and seamless user experience. To achieve this, design your website with their satisfaction and convenience in mind. Review your website from the user's perspective, and optimize it for minimal information requests, easy navigation, fast loading speeds, mobile responsiveness, and high-quality visuals.